These two-year pandemic has certainly made a huge difference for many people, including mothers in Indonesia. The days we used to be able to move freely without some worries have now changed. Starting from the implementation of online schools so that we have to accompany children to study at home, limits activities outside the home if not necessary, as well as other adjustments that need to be made to cope with this pandemic.

The house has become a place to do all kinds of activities during these two years and the role of a mother has been multiplied. There must be times when mothers feel tired, overwhelmed and worried about how long this pandemic will last and when it will finally end. Indeed, Mother is a tough and strong woman.

Based on this, Ciptadent believes that to build a strong and healthy Indonesia, it starts with healthy and happy Indonesian mothers. Ciptadent initiates to always support Indonesian mothers so that they are always healthy, strong, and happy; so as to create a bright future for Indonesian families.

For this reason, Ciptadent started the #MomsSupportingMoms movement in early 2020, as a form of support for mothers in overcoming challenges during this pandemic and also strengthening each other. Ciptadent expects to continue to spread this message of encouragement every year and invites Indonesian mothers to support each other.

Therefore, at the end of 2021, Ciptadent held an activity called the Mother's Story Colors which is a part of the #MomsSupportingMoms movement. This activity was arranged as an expression of gratitude and appreciation to mothers in Indonesia. Through the Mother's Story Colors, mothers can write messages of enthusiasm, hope, and gratitude, by inviting their children to be creative together through arts in the form of pictures. 

This activity also aims to inspire mothers at home to be able to do activities/bond with their children and channel their creativity. Through this movement, hundreds of beautiful works have been collected and of course, filled with messages of encouragement from mothers and their children, which are addressed to all mothers and families in Indonesia. This is our offering to the strong mothers of Ciptadent, a collection of great works full of love created by Indonesian mothers :)

Thank a lot  to all the mothers who have shared their love, and enthusiasm, also have become strong and great individuals. Never stop to continue to love, share and encourage each other, Moms. You are not alone and you are very precious to this world. Let's #BeStrongWithCiptadent